BuzzFeed is the latest digital publisher to adopt the latest AI tools for producing content. Image: Getty Images
BuzzFeed says it’s going to use AI tools provided by ChatGPT creator OpenAI to “enhance” and “personalize” its content, according to a memo sent this morning to staff by CEO Jonah Peretti and statements given to The Verge.
In the memo, Peretti says AI will be one of the two major trends defining the future of digital media (the other being “creators”). Peretti says that in 2023, BuzzFeed’s “AI inspired content” will launch on the site, “enhancing the quiz experience, informing our brainstorming, and personalizing our content for our audience.” News of the memo was first reported by The Wall Street Journal.
“Our industry will expand beyond AI-powered curation (feeds), to AI-powered creation (content),” says Peretti. “AI opens up a new…
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