Image: Meta

Meta is updating Facebook’s ad transparency tools to better explain how it uses machine learning to decide which ads you see you.

Starting Tuesday, when you tap the “Why am I seeing this ad?” message on an ad, you’ll see the following information, according to a blog post from Meta’s Pedro Pavón:

Information summarized into topics about how your activity both on and off our technologies — such as liking a post on a friend’s Facebook page or interacting with your favorite sports website — may inform the machine learning models we use to shape and deliver the ads you see.

New examples and illustrations explaining how our machine learning models connect various topics to show you relevant ads.

More ways to find our ads controls. You…

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