Screenshots of the new Instagram channels. Image: Meta

Meta is introducing its own take on Telegram channels with broadcast channels on Instagram, CEO Mark Zuckerberg announced on Thursday via, well, one of the new channels. (Note that they only work on mobile right now, so you’ll have to be on your phone to see Zuck’s channel.)

With the new format, creators can broadcast messages and updates to a broad audience of followers that opt in to following the channel. Followers will not be able to post in the channels, though they can emoji react to posts and vote in polls.

Image: Meta
Here’s what Zuckerberg’s “Meta Channel” looks like.

Zuckerberg’s channel, called Meta Channel (yes, with the emoji), will be a place where he shares “news and updates on all the…

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