Photo by Rick Kern / Getty Images for The Sandbox

X, the company formerly known as Twitter, has made a special revenue sharing deal with Paris Hilton and her media company, 11:11. It even includes a custom hashtag for a word that Hilton has been trying to popularize since at least 2019: “sliving.”

A combination of the words “slaying” and “living,” sliving is supposed to be Hilton’s new “that’s hot,” her catchphrase that was inescapable in the early 2000s. Now the year is 2023, and Linda Yaccarino, fresh from her interview on the Code stage, is posting “#sliving” to a site called X.

The queen of pop culture, music, business, and TV is #Sliving on X. @ParisHilton welcome to the @X family, we’re excited to launch an official partnership with you and your next-gen media company 11:11….

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