Image: Patreon

A decade since launching with the mission of helping creatives make money directly through fan support, Patreon is undergoing a major rebrand — and reimagining what the next decade might look like for the so-called creator economy.

Beginning this week, a slew of new features and products that have been in the works will roll out widely to creators and fans. Taken one by one, the features are incremental additions to the company’s suite of creator and fan tools. But in the biggest picture, it’s clear Patreon has been going beyond the membership-based model it launched with. Patreon is no longer just a paywall for creatives — it’s also increasingly a social outlet for fans and a wide-ranging content creation tool.

At the same time, the…

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