Image: Krafton

PUBG Mobile’s latest major addition isn’t a new weapon, map, or crossover but an entire music label made just for the game. The new label is called “Beat Drop,” and while that’s an admittedly clever pun, we still don’t know much about what it will actually mean for artists or players.

Big live service games are increasingly using in-game music to encourage players to hop in. PUBG Mobile hosted its first virtual concert this year with the K-pop girl group Blackpink. Roblox has hosted concerts with artists like Royal Blood and Lil Nas X. Fortnite is famous for its elaborate in-game shows featuring people as big as Marshmello and Ariana Grande, and the game even lets you listen to real-world music when you hop in a car and flip on the…

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