Strava, an official price chart would be nice. Photo by Amelia Holowaty Krales / The Verge

No one likes price hikes, but Strava’s messy rollout has left many customers wondering what’s happening to their subscription. Here’s what’s actually happening: the company is raising prices for the first time in more than a decade, and the new price everyone pays depends on the region they live in, whether they are a monthly or annual subscriber, and whether they purchased their subscription prior to November 23rd, 2022. (Customers who subscribed after that date aren’t affected.) But Strava didn’t make this easy to understand.

As spotted by sports blogger DC Rainmaker and r/Strava Redditors, things got confusing when customers started comparing notes on Strava’s price bump. Customers on r/Strava say emails were sent to some, while…

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