The quality of the livestreams still needs some work, though. Photo by Adam Bow / Icon Sportswire via Getty Images
This year’s Super Bowl LVII was the most-streamed Super Bowl yet, hitting an average of 7 million streams across the services showing the game. According to data Fox Sports obtained from Adobe Analytics, Super Bowl streams increased 18 percent from last year’s 6 million streams — and 103 percent over 2020, which saw just 3.4 million streams.
The 7 million streams included viewers watching the big game on NFL’s TV and mobile apps, NFL’s website, the NFL Plus streaming service, as well as on Fox’s apps and website. This data doesn’t account for co-viewing, or when multiple people watch a stream on the same device, and still represents a small fraction of the 113 million average viewers the game raked in on traditional TV.
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