Illustration by Alex Castro / The Verge

Twitter will allow cannabis ads on the platform starting today, the company announced in a blog (per Axios).

The company previously allowed CBD topical ads targeting some US users. The policy change means Twitter — where major ad firms have cautioned clients against buying ads following Elon Musk’s takeover — will allow more cannabis ads than other platforms like Facebook, Instagram, and TikTok.

On Meta-owned platforms, advertisers can promote hemp products with restrictions around geographic targeting and content, but THC and CBD products aren’t allowed. TikTok also has strict rules around drugs, even refusing to allow public service announcements from New York state after cannabis was legalized for adults.

“Going forward, Twitter is…

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