Twitter had banned political advertising, but it’s going to “expand” what’s allowed. Illustration by Alex Castro / The Verge
Twitter is going to “expand” the political advertising it allows on the platform in “the coming weeks,” the Twitter Safety account tweeted on Tuesday. Twitter banned all political advertising in late 2019, but the company is apparently loosening its rules just a couple of months after major ad agencies recommended against buying ads on the platform.
Exactly what will change under the new policies outside of what’s mentioned in the tweet is unclear. But the return of political ads could have a major effect on the platform, especially ahead of the 2024 US presidential election. We asked Twitter for details, but the company has dissolved its press office since Elon Musk took over, so we’re not expecting a response.
However, this isn’t the…
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