Image: Charlotte Hornets

YouTuber MrBeast, aka Jimmy Donaldson, has struck a new partnership with the Charlotte Hornets that will plaster his snack company’s logo on the NBA team’s jerseys. The Charlotte Hornets announced that Feastables has become the team’s official jersey patch partner for the 2023–2024 season.

Not only will the Feastables logo appear on the jerseys belonging to the Charlotte Hornets, but it will also be stitched on jerseys for the Greensboro Swarm, the NBA G League team affiliated with the Hornets, along with the Hornets Venom GT, an NBA 2K League esports team. The Charlotte Hornets will even include Feastables branding in the backdrops it uses for press conferences and interviews.

Image: Charlotte Hornets

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