Illustration: The Verge

Mashable reports that users on X, formerly known as Twitter, have seen unlabeled ads in their feeds while scrolling through the company’s mobile apps. When users tap them, they’re taken to other websites, with no way to block or report them.

Unlike normal ads that are just posts from company X accounts and have an “Ad” label, these new ones have no account associated with them. Here, this post shows what they look like:

This is new. A Twitter ad without an account attached that I can’t block or interact with. Glitch or trial balloon?

— I Hate My Favourite Teams (@CarcelMousineau) September 30, 2023

If you’re just scrolling, the embedded image and clickbait-style text might make you think it’s just another…

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